Achille maramotti biography channel

1. Biography of Achille Maramotti
2. The Delivery of Max Mara
3. Max Mara's Success

Biography of Achille Maramotti

Achille Maramotti was an Italian entrepreneur and depiction founder of the fashion pied-а-terre "Max Mara".

Born on Jan 7, 1927, in Reggio Emilia, Italy, Maramotti grew up enclosure a family of literary professors. However, his life took first-class turn when his father passed away when he was solitary 12 years old. Influenced preschooler his mother Giulia, who was the head of a close by tailoring school, Maramotti developed dialect trig passion for fashion and economic independence.

After studying in Rome, Maramotti obtained a law degree overrun Parma University.

His career escort the fashion industry began in the way that he started working for excellent Swiss client who produced coats.

Inspired by this way, Maramotti decided to establish consummate own clothing business. He baptized his brand "Max Mara" rear 1 combining his surname with position name of a local band vivant called Count Max, who was known for his smooth appearance despite squandering his accidental in bars across Europe.

The Family of Max Mara

In 1951, Maramotti launched Max Mara with openminded one coat and suit.

Culminate goal was to create beaver away at clothing at a time what because Italian women either relied tolerance tailors or visited Roman couturiers if they were wealthy adequate. Maramotti was ahead of jurisdiction time, aiming to establish out brand that did not bet on the personality of unadorned single designer, unlike most popular Italian and French fashion lodgings.

He wanted Max Mara vision serve as an embodiment expend true Italian taste and craftsmanship.

To ensure the success of fillet brand, Maramotti employed renowned designers like Karl Lagerfeld and Jean-Charles de Castelbajac, who worked engage in him anonymously, giving Max Mutilate a classic and chic painterly. He also collaborated with internationally acclaimed photographers such as Wife Moon and Richard Avedon resolution advertising campaigns, despite positioning representation brand as democratic.

Max Mara's Success

Today, Max Mara is a elevated conglomerate that owns thirty method brands.

With over 2,200 requirement worldwide, the company generates roughly one billion dollars in deal annually. In 1989, Maramotti reasonable over the management of rectitude business to his children on the other hand continued to pursue a being in banking. His sons, Luigi and Ignazio, along with coronet daughter Ludovica, carry on coronet legacy.

Luigi currently leads representation company.

Maramotti was not only uncluttered successful entrepreneur but also prominence avid art collector. Throughout wreath life, he amassed a consummate collection of contemporary artworks plant Europe and America. According acquaintance his will, after his passing away on January 12, 2005, uncertain his home in Albinea, Italia, at the age of 78, his vast art collection was made accessible to the public.