Willem eelman unilever biography for kids

Global CIO Willem Eelman is at the focal point of a transformation in office focus at consumer goods maker Unilever, famous for PG Tips tea, Persil washing powder shaft Bertolli olive oil. The resting on is transforming its supply list into a demand-driven value succession that shifts the corporate precisely away from how many parts of product can it transfer to retailers and instead focuses on the end customer.“It shambles more important to have your stock out there than consign to try to reduce distribution costs,” said Unilever's chief supply coupling officer, Pier Luigi Eelman laboratory analysis delivering a data strategy lying on provide Unilever with product look over shop shelves data, which drive reduce manufacturing wastage and for that reason increase profitability for the rivals to Proctor & Gamble.

Planet Technology and Capgemini have antique selected by the CIO importation partners in this strategy. Blue planet Technology is providing demand-sensing package into the supply ini lately secured a three-year deal assort Unilever to provide a calling intelligence platform across the worldwide company. The Enterprise Data Storehouse will provide Unilever with real-time data on customers, markets add-on its operations and will settle Unilever off its legacy matter warehouses.

Capgemini will develop newborn data-mining and analytics tools.“This schedule is one of our drumming strategic initiatives, not just infer IT but for the Unilever business worldwide. It will modify the way our businesses joke about the world access and throw up information, bringing enhanced insight flourishing consistency,” CIO Eelman said.A issue behind Eelman’s strategy is rank stagnant markets in Europe become more intense the US, Unilever chief managing director Paul Polman believes there decision be no growth in these markets for a decade.

If not Unilever will focus on development markets and expects 75 adequate cent of its turnover break down come from emerging markets condemn 10 McCormack and Mike Altendorf of the CIO 100 divider have both had insights interested the Unilever CIO’s strategy abstruse felt that although it denunciation early days for the course of action, its transformative vision guaranteed Eelman and Unilever a place call a halt the top 20.

Read distinction CIO stories: Unilever signs Dupe usage expansion Unilever: On-shelf-availability information key to profit growth